Ad Tech Conference

 

Overview

L’obiettivo di questa live conference – inserita nella Milano Digital Week – è stato esplorare il Programmatic Advertising nella sua anima più profonda, comprendere il suo rapporto con i concetti di Trasparenza e Qualità, e quali opportunità ci siano dietro gli strumenti che ne permettono il controllo. Dei temi trattati, fanno parte anche le nuovissime soluzioni di identificazione dell’utente (Universal ID) e di gestione del suo consenso, nel rispetto delle normative sulla Privacy.

All’evento hanno partecipato alcuni tra i maggiori esperti a livello continentale, tra cui: Daniel Knapp, Chief Economist di IAB Europe, Constantine Kamaras, Co-Founder & Chairman Emeritus di IAB Europe, Jordan Mitchell, SVP Head of Consumer Privacy, Identity and Data di IAB Tech Lab, Vihan Sharma , Managing Director EU di Liveramp, e Antonio Montesano, Head of Digital di OMD.

Prima parte: 27 maggio
Guarda il video completo della conference

Chairman: Giordano Buttazzo – Ad Tech Manager, IAB Italia
OPENING WORDS
– Aldo Agostinelli –Vice Presidente, IAB Italia e Digital Officer, SKY Italia
– Constantine Kamaras – Co-Founder & Chairman Emeritus, IAB Europe
PROGRAMMATIC TRENDS & MORE IN EUROPE
– Daniel Knapp – Chief Economist, IAB Europe
PROGRAMMATIC & TRANSPARENCY: ENEMIES OR GOOD FRIENDS?
Panelists:
– Valentina Giolo – Business Director EMEA, DoubleVerify
– Massimo Savazzi – CX Sales Development Director & eXperience Strategist, Oracle Moat
– Antonio Montesano – Head of Digital, OMD
– Giorgio Mennella – Advertising Director, Ciaopeople
Moderator:
– Alfonso Mariniello – Director, Market Development, Xandr


Seconda parte: 28 maggio
Guarda il video completo della conference

Chairman: Giordano Buttazzo, Ad Tech Manager IAB Italia
USER RECOGNITION GOES UNIVERSAL IN THE POST COOKIE ERA
Universal ID Seminar:
– Jordan Mitchell – SVP Head of Consumer Privacy, Identity and Data, IAB Tech Lab
– Alexia Nakad – Managing Director – EU Market Expansion, Liveramp
Universal ID Panel:
– Jordan Mitchell – SVP Head of Consumer Privacy, Identity and Data, IAB Tech Lab
– Vihan Sharma – Managing Director EU, Liveramp
– Romain Job – Chief Strategic Officer, Smart
– Avv. Giulia Sala – Senior Associate, Head of Programmatic Department, Studio legale DGRS
Moderator:
– Constantine Kamaras – Co-Founder & Chairman Emeritus, IAB Europe
MARKETING WITH PURPOSE: ENHANCING THE USER EXPERIENCE<
– Pablo Laucirica – Western Europe Sales Director, Microsoft Advertising

Programma dell’evento

AGENDA
11:00 - 11:15
OPENING WORDS
Ad Tech Conference
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:15 - 12:00
PROGRAMMATIC TRENDS & MORE IN EUROPE
Ad Tech Conference
Speaker:
Daniel Knapp
Chief Economist, IAB Europe
12:00 - 12:30
PROGRAMMATIC & TRANSPARENCY: ENEMIES OR GOOD FRIENDS?
Ad Tech Conference
Speaker:
Valentina Giolo
Business Director EMEA, DoubleVerify
Massimo Savazzi
CX Sales Development Director & eXperience Strategist, Oracle Moat
Antonio Montesano
Head of Digital, OMD
Giorgio Mennella
Advertising Director, Ciaopeople
Alfonso Mariniello
Director, Market Development, Xandr
AGENDA
15:30 - 16:00
USER RECOGNITION GOES UNIVERSAL IN THE POST COOKIE ERA – Universal ID Seminar
Ad Tech Conference
Speaker:
Jordan Mitchell
SVP Head of Consumer Privacy, Identity and Data, IAB Tech Lab
Alexia Nakad
Managing Director - EU Market Expansion, Liveramp
16:00 - 17:00
USER RECOGNITION GOES UNIVERSAL IN THE POST COOKIE ERA – Universal ID Panel
Ad Tech Conference
Speaker:
Jordan Mitchell
SVP Head of Consumer Privacy, Identity and Data, IAB Tech Lab
Vihan Sharma
Managing Director EU, Liveramp
Avv. Giulia Sala
Senior Associate, Head of Programmatic Department, Studio legale DGRS
Romain Job
Chief Strategic Officer, Smart
17:00 - 18:00
KEYNOTE SPEECH
Ad Tech Conference
Speaker:
Pablo Laucirica
Regional Director for Western Europe, Microsoft Advertising

Speaker

CX Sales Development Director & eXperience Strategist, Oracle Moat
Massimo Savazzi
Chief Economist, IAB Europe
Daniel Knapp
Head of Digital, OMD
Antonio Montesano
Senior Associate, Head of Programmatic Department, Studio legale DGRS
Avv. Giulia Sala
Co-founder & Chairman Emeritus
Constantine Kamaras
Managing Director - EU Market Expansion, Liveramp
Alexia Nakad
Chief Strategic Officer, Smart
Romain Job
Regional Director for Western Europe, Microsoft Advertising
Pablo Laucirica

Ad Tech Conference

Dal 27 Maggio 2020 al 28 Maggio 2020

Live conference

IAB