Si è svolto il 29 e 30 novembre IAB Forum 2017, il più importante evento italiano del comparto digitale e il 4° evento europeo per numero di partecipazioni.
Quest’anno IAB Forum è stato all’insegna del “Born Digital”: interventi di scenario, trend del Digital Advertising, contenuti ispirazionali e demo live su realtà virtuale e intelligenza artificiale, ma anche approfondimenti su come approcciare e comunicare con i post-millenials, la generazione che vive, interagisce e pensa digitale in qualsiasi contesto della vita quotidiana.
Un’Area Espositiva con più di 65 stand e oltre 70 workshop pomeridiani.
Tra gli ospiti dell’evento, è intervenuto in collegamento video Julian Assange, il famoso giornalista, programmatore, attivista australiano cofondatore di WikiLeaks, il portale che raccoglie e diffonde documenti riservati, con un impatto fortemente dirompente sul mondo dell’informazione.
Altri ospiti internazionali come Claire Enders, Founder Enders Analysis, Alexander Nix, Ceo Cambridge Analytica, Jeff Kofman, CEO & Co-Founder Trint, Alec McCrindle, Director of Creative and Innovation for RYOT Studio, si sono confrontati sul presente e sul futuro del mondo digitale, dando vita ad approfondimenti e spunti di riflessione su trend di mercato, insight creativi, demo di VR, AR e AI, alternati a momenti di intrattenimento con le celebrities Fabio Rovazzi, Cantante e Web Star, Luca Argentero, Attore e Co-Founder MyVisto, e Paolo Kessisoglu, Attore e Conduttore Televisivo.
Programma dell’evento
Auditorium
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
11:25 -
Video, canzoni e web, l’esperienza di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabio Rovazzi
Cantante e Web Star
11:40 - 11:50
I dati e i trend di mercato del digital advertising in Italia
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Andrea Lamperti
Direttore Osservatorio Internet e Media del Politecnico di Milano
11:50 - 12:05
Don’t panic: a common sense guide to navigating a world with infinite possibilities
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Mark Melling
Head of Ryot Studio UK/EMEA
12:05 - 12:25
Artificial Intelligence for Modern Marketers
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Roberto Calculli
CEO & Founder The Digital Box
12:25 - 12:40
Sul palco non si è MyVisto: dove i brand incontrano la creatività
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Luca Argentero
Attore e Co-Founder MyVisto
12:40 - 13:00
Focus sul mondo delle start-up: sviluppo o moda?
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Gian Luca Petrelli
Founder & Executive Chairman BeMyEye
Alessandro Petazzi
Ceo Musement
Natale M. Ferrara
CFO and Founder Eidoo
Workshop
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
15:45 - 16:15
Outbrain – Performance Marketing: scopri gli interessi del tuo target e trasformali in risultati con la Discovery
YELLOW 2 – Performance Marketing
Speaker:
Carmelo Noto
Country Manager, Outbrain Italia
15:45 - 16:15
SHAA – Digital Interactive Experience:The next step forward engagement
YELLOW 3 – Native & Content
Speaker:
Luca Sepe
CEO & Founder SHAA
15:45 - 16:15
Seedtag – Empowering Brand Positioning: la case-history L’Oreal Colorista con l’In-Image Advertising
BLUE 1 – Display & Video ADV
Speaker:
Angelo Greggi
Country Manager Seedtag Italia
Giorgio Corradini
Sales Director Seedtag Italia
Delio Trozzi
Brand Manager di Colorista di L’Oreal
Mattia Meduri
Digital Manager L’Oreal Paris
15:45 - 16:15
SKY – La qualità del contenuto premia i valori del Brand
GLASS ROOM – Personalizzato
Speaker:
Michele Petrillo
Head of Advertising Sales Sky
16:30 - 17:00
Adglow- Think Social and redesign your business: Local awareness, lead generation e chatbot, le nuove frontiere del social adv.
RED 1 – Social Media & Digital PR
Speaker:
Maurizio Boneschi
Sales Director Adglow
Alessandra Stefanizzi
Business Development Manager
Ludovica Nespega
Account Manager Lead
16:30 - 17:00
The Digital Box – Dallo StoryTelling al MovieTelling: il Customer Engagement nell’era del Mobile
RED 2 – Mobile Marketing
Speaker:
Antonio Perfido
CMO & Head of Digital, The Digital Box
Roberto Calculli
CEO & Founder The Digital Box
16:30 - 17:00
Sizmek – L’ufficio marketing del futuro: l’intelligenza artificiale entra a far parte del team
YELLOW 1 – Data & Programmatic
Speaker:
Enrico Quaroni
16:30 - 17:00
ANTEVENIO – Post Click Marketing: il lato umano delle performance digitali
YELLOW 2 – Performance Marketing
Speaker:
Massimo Martini
General Manager Antevenio Italia
16:30 - 17:00
Blogo – BORN TO BE BRAVE: quando la qualità incontra l’audacia, il Branded Content di Blogo
YELLOW 3 – Native & Content
Speaker:
Fabiana Dinoi
Creative Director della Creative Projects Unit
Edoardo Negri
Amministratore Delegato
16:30 - 17:00
Teads – Clean Advertising – Strategie video e display advertising per campagne efficaci nel rispetto degli utenti. Il futuro è già presente
BLUE 1 – Display & Video ADV
Speaker:
Roberto Dragone
Head of Programmatic and Data Mediamond
Antonella La Carpia
EMEA Marketing Director di Teads (Europa Africa e Medio Oriente)
Luca Nicolai
Head of Cadreon Italy
Marco Pitrelli alias MixUP
Rapper e Millennial
Salvatore Aranzulla
Divulgatore informatico e fondatore di Aranzulla.it
Chiara Ugozzoli
Responsabile Digital Marketing & CRM Piaggio Group Spa
16:30 - 17:00
OVH – Jobrapido, scalabilità e performance nella ricerca di lavoro: come fornire ogni giorno milioni di nuove offerte
GLASS ROOM – Personalizzato
Speaker:
Salvatore Vadacca
Director of technology Jobrapido
16:30 - 17:15
EY – Robotics and Artificial intelligence for Sales and Marketing
BLUE 2 – Personalizzato
Speaker:
Giuseppe Santonato
Senior Manager Advisory Services EY
Giacomo Giacopelli
Senior Manager Advisory Services EY
17:15 - 17:45
PHD – AI love Human. Le metamorfosi del marketing nei prossimi 30 anni
YELLOW 1 – Data & Programmatic
Speaker:
Alessandro Lacovara
Managing Director PHD Italia
Daniela Della Riva
Strategic Director PHD Italia
17:15 - 17:45
DOOH: La digital transformation è realtà
GLASS ROOM – Personalizzato
Speaker:
Marco Valenti
CEO di Moving Up
Alfredo Ricca
Head of Media Grandi stazioni Retail
Andrea Salvati
Senior consultant for digital transformation Class Editori
Fabrizio du Chène de Vère
Amministratore Delegato IGPDecaux
17:30 - 18:15
Key issues in digital advertising: an international perspective
BLUE 2 – Personalizzato
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Sebastiano Cappa
Country Manager Italia Ligatus
Daniel Secareanu
Vice President IAB Romania
Hristo Hristov
Chairman of IAB Bulgaria
Timotej Gala
President of the Board IAB Slovenia
Nicholas Chatzis
Board member IAB Greece
Auditorium
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
09:10 - 09:25
La tecnologia al servizio della finanza
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Matteo Arpe
Ideatore e Fondatore Tinaba
09:25 - 09:45
Il Search che ti rispetta
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Alberto Chalon
Direttore Generale Qwant
09:45 - 10:00
L’arte di far ridere tra TV e web
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Paolo Kessisoglu
Attore e Conduttore Televisivo
10:00 - 10:20
Intervento a cura di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Salvatore Nanni
Direttore Marketing BMW Italia
Alessandro Zanardi
BMW Brand Ambassador
10:20 - 10:50
From Mad Men to Math Men
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Alexander Nix
Ceo Cambridge Analytica
10:50 - 11:20
Coffee break
IAB FORUM 2017: “BORN DIGITAL”
11:20 - 11:40
Creating a data driven culture
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Torniai
Head of Data Science and Analytics at Pirelli
11:40 - 12:00
Getting the most out of your content
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Jeff Kofman
Ceo and Co-Founder Trint
12:00 - 12:20
Il Digital marketing ai tempi dell’AI
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Luca Petroni
Head of Digital Strategy & Design Assist Digital
12:20 - 12:40
Come conquistare i millennial
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Paola Cavallero
Direttore Marketing & Operations di Microsoft Italia
Andrea Benedetti
Technical Evangelism Director Microsoft Italia
12:40 - 13:00
Collegamento video con Julian Assange
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Julian Assange
Co-Founder WikiLeaks
13:00 - 13:05
Chiusura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Workshop
14:30 - 15:15
Pro Web Consulting – Penalty recovery, content e trust building nel settore assicurativo: la strategia SEO per ConTe.it
BLUE 2 – Personalizzato
Speaker:
Pasquale Gangemi
Head of Operations di Pro Web Consulting
Carlo de Lieto Vollaro
Online Marketing Manager di ConTe.it
Paolo Muoio
Project Coordinator di ConTe.it
Emilio Antonio D’Auria
Digital Analyst di ConTe.it
Diego Stramezzi
Digital Marketing Manager di Pro Web Consulting
Paolo Amorosi
SEO Team Leader di Pro Web Consulting
15:00 - 15:30
Digimind – Come mappare il customer journey sui social: strategia, KPIs e best practice
RED 1 – Social Media & Digital PR
Speaker:
Federico Oliveri
Digital Marketing Manager Italia Digimind
15:00 - 15:30
CheBuoni.it – Facebook Messenger Bots: un tesoro per il business
RED 2 – Mobile Marketing
Speaker:
Valentino Marangi
CEO CheBuoni.it
15:00 - 15:30
PubMatic – Beyond the waterfall: levelling the playing field for publishers
YELLOW 1 – Data & Programmatic
Speaker:
Cristian Coccia
Regional Director Southern Europe, PubMatic
15:00 - 15:30
Mediamilano – Il digital engagement da buoni frutti? marketing intelligence: strategie digital finalizzate al sell out
YELLOW 2 – Performance Marketing
Speaker:
Luca Mattarello
Founder Mediamilano
15:00 - 15:30
Oath – Engaging native content meets the power of data
YELLOW 3 – Native & Content
Speaker:
Corrado Massaro
Head of Sales, Verizon Media Italia
15:00 - 15:30
Audiens – La rivoluzione parte dai big data: ottimizzazione delle campagne media e monetizzazione del dato. La nuova Customer Data Platform di Audiens
BLUE 1 – Personalizzato
Speaker:
Stefano Vendramini
Partner & Chief Revenue Officer Audiens
15:00 - 15:30
Integral Ad Science – How to maximise your digital advertising spend
GLASS ROOM – Personalizzato
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Aaron Stettner
Northern Europe Managing Director Integral Ad Science
15:30 - 16:15
Artefact NetBooster – L’Intelligenza Artificiale per i Brand
BLUE 2 – Personalizzato
Speaker:
Guillaume De Roquemaurel
President Artefact
15:45 - 16:15
The Digital Box – I Social tra Mobile e Intelligenza Artificiale: strumenti, strategie e casi di successo
RED 1 – Social Media & Digital PR
Speaker:
Antonio Perfido
CMO & Head of Digital, The Digital Box
Roberto Calculli
CEO & Founder The Digital Box
15:45 - 16:15
Fontimedia – Sviluppo commerciale B2B: generare nuove opportunità di business con l’Inbound Marketing – la strategia più efficace nell’era digital
RED 2 – Mobile Marketing
Speaker:
Ron Benvenisti
CEO di Fontimedia srl
15:45 - 16:15
AppNexus – Header Bidding: aumento di trasparenza e di monetizzazione
YELLOW 1 – Data & Programmatic
Speaker:
Carmine Laltrelli
Monetization strategy and innovation director
Michele Marzan
Chief Strategy Officer, MainAd
Gaetano Polignano
Country Manager, Tradelab Italia
Bruno Schirò
Country Manager Italia, AppNexus
Davide Lanza
Head of Platform Xaxis
15:45 - 16:15
eBay – Sponsored Commerce : come promuovere i propri prodotti e incrementare le vendite su eBay
YELLOW 2 – Performance Marketing
Speaker:
Matteo Longoni
Head of strategic accounts management EU
15:45 - 16:15
E3 – Under the influence. Il social marketing tra nuovi strumenti e cultura pop up
YELLOW 3 – Native & Content
Speaker:
Enrico Torlaschi
Managing Director, E3
Luca Comino
Creative & Planning Director, E3
15:45 - 16:15
AQuest – Bulgari Serpentiform. Esperienza digitale, per celebrare il serpente, vero simbolo iconico di Bulgari
BLUE 1 – Personalizzato
Speaker:
Sergio Mojoli
Vice President Client Services, AQuest
Simone Fogo
AQuest Executive Producer
15:45 - 16:15
Meetrics – Ad Fraud: detection and prevention
GLASS ROOM – Personalizzato
Speaker:
Simone Fortunato
Country Manager Italy di Meetrics
Sam Hansen
Sales Engineer
16:30 - 17:00
NewBase – Promuovere la trasparenza attraverso tecnologia e indipendenza
YELLOW 1 – Data & Programmatic
Speaker:
Enrico Ciampini
Managing Director, NewBase Italy
Roberto Iannetti
Programmatic e Yield Global Manager, lastminute.com
Silvana Imperiali
Regional Managing Director DACH, NewBase
Mark Reardon
Founder, Constance Consulting
16:30 - 17:00
GateB – Tutto ciò che può essere digitalizzato, sarà digitalizzato. Come cogliere il potenziale di tecnologia e dati per migliorare la propria marketing performance
YELLOW 2 – Performance Marketing
Speaker:
Andrea Küpfer
Senior Consultant Italy gateB
16:30 - 17:00
ImpressionLab – Nasce ImpressionLab, come accelerare l’innovazione del talento italiano nell’Adtech. Una piattaforma ideata da CariploFactory, Digital Magics e Iab Italia
BLUE 1 – Personalizzato
Speaker:
Paolo Mardegan
Consigliere IAB Italia
Marco Noseda
Head of Strategic Development and Innovation Cariplo Factory
Layla Pavone
Amministratore Delegato Industry Innovation Digital Magics, Presidente Onorario IAB Italia
16:30 - 17:00
Lovemark – Digital Analysis nel settore B2B, Il gruppo Brevini diventa digital tra opportunità di mercato, benchmark competitor e seo
GLASS ROOM – Personalizzato
Speaker:
Luca Catellani
CEO & Founder Lovemark
Ilaria Alberini
Product Manager Lovemark
16:30 - 17:15
Spotify – You are what you Stream: Understanding your audience through Music
BLUE 2 – Personalizzato
Speaker:
Marco Bertozzi
VP Europe Spotify
17:15 - 17:45
CDWEB – The Psychology of Search: from “Pain & Pleasure” to conversions
RED 2 – Mobile Marketing
Speaker:
Pietro Marilli
CEO & Web Marketing Manager CDWEB
17:15 - 17:45
Mosaico – Adblocking: qualità e innovazione per riconquistare la fiducia dell’utente e salvaguardare la monetizzazione dei publisher
GLASS ROOM – Personalizzato
Speaker:
Michail Fabrizi
Responsabile Marketing, Mosaico
Marco Giusti
Major Account Executive Akamai
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
11:25 -
Video, canzoni e web, l’esperienza di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabio Rovazzi
Cantante e Web Star
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
11:25 -
Video, canzoni e web, l’esperienza di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabio Rovazzi
Cantante e Web Star
11:40 - 11:50
I dati e i trend di mercato del digital advertising in Italia
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Andrea Lamperti
Direttore Osservatorio Internet e Media del Politecnico di Milano
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
11:25 -
Video, canzoni e web, l’esperienza di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabio Rovazzi
Cantante e Web Star
11:40 - 11:50
I dati e i trend di mercato del digital advertising in Italia
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Andrea Lamperti
Direttore Osservatorio Internet e Media del Politecnico di Milano
11:50 - 12:05
Don’t panic: a common sense guide to navigating a world with infinite possibilities
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Mark Melling
Head of Ryot Studio UK/EMEA
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
11:25 -
Video, canzoni e web, l’esperienza di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabio Rovazzi
Cantante e Web Star
11:40 - 11:50
I dati e i trend di mercato del digital advertising in Italia
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Andrea Lamperti
Direttore Osservatorio Internet e Media del Politecnico di Milano
11:50 - 12:05
Don’t panic: a common sense guide to navigating a world with infinite possibilities
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Mark Melling
Head of Ryot Studio UK/EMEA
12:05 - 12:25
Artificial Intelligence for Modern Marketers
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Roberto Calculli
CEO & Founder The Digital Box
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
11:25 -
Video, canzoni e web, l’esperienza di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabio Rovazzi
Cantante e Web Star
11:40 - 11:50
I dati e i trend di mercato del digital advertising in Italia
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Andrea Lamperti
Direttore Osservatorio Internet e Media del Politecnico di Milano
11:50 - 12:05
Don’t panic: a common sense guide to navigating a world with infinite possibilities
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Mark Melling
Head of Ryot Studio UK/EMEA
12:05 - 12:25
Artificial Intelligence for Modern Marketers
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Roberto Calculli
CEO & Founder The Digital Box
12:25 - 12:40
Sul palco non si è MyVisto: dove i brand incontrano la creatività
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Luca Argentero
Attore e Co-Founder MyVisto
09:00 - 09:10
Apertura Lavori
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
09:10 - 09:25
Lavoro Digitale, i trend dell’occupazione e dell’indotto
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Carlo Noseda
Presidente IAB Italia
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
Andrea Paliani
Managing Partner Advisory Services Mediterranean Region EY
09:25 - 09:35
European Online Ad Spending: latest trends and emerging issues
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
09:35 - 09:55
Digital Advertising Trend
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
Dario Caiazzo
Managing Director, Teads - The Global Media Platform
Christina Lundari
General Manager Oath Italy
Alessandro Lacovara
Managing Director PHD Italia
09:55 - 10:10
The New Cross-platform Measurement – A global perspective
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabrizio Angelini
Italy Country Manager comScore
10:10 - 10:20
The New Cross-platform Measurement – Il progetto Auditel
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Davide Crestani
Auditel Technical and Scientific Director
10:20 - 10:40
Communication and Digitalisation: 5 Lessons Learned
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Ryan O’Keeffe
Director of Communications Enel
10:40 - 10:55
Diverging viewing habits in an online world
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Claire Enders
Founder Enders Analysis
10:55 - 11:25
Coffee Break
IAB FORUM 2017: “BORN DIGITAL”
11:25 -
Video, canzoni e web, l’esperienza di
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Fabio Rovazzi
Cantante e Web Star
11:40 - 11:50
I dati e i trend di mercato del digital advertising in Italia
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Andrea Lamperti
Direttore Osservatorio Internet e Media del Politecnico di Milano
11:50 - 12:05
Don’t panic: a common sense guide to navigating a world with infinite possibilities
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Mark Melling
Head of Ryot Studio UK/EMEA
12:05 - 12:25
Artificial Intelligence for Modern Marketers
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Roberto Calculli
CEO & Founder The Digital Box
12:25 - 12:40
Sul palco non si è MyVisto: dove i brand incontrano la creatività
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Luca Argentero
Attore e Co-Founder MyVisto
12:40 - 13:00
Focus sul mondo delle start-up: sviluppo o moda?
IAB FORUM 2017: “BORN DIGITAL”
Speaker:
Gian Luca Petrelli
Founder & Executive Chairman BeMyEye
Alessandro Petazzi
Ceo Musement
Natale M. Ferrara
CFO and Founder Eidoo
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
15:45 - 16:15
Outbrain – Performance Marketing: scopri gli interessi del tuo target e trasformali in risultati con la Discovery
YELLOW 2 – Performance Marketing
Speaker:
Carmelo Noto
Country Manager, Outbrain Italia
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
15:45 - 16:15
Outbrain – Performance Marketing: scopri gli interessi del tuo target e trasformali in risultati con la Discovery
YELLOW 2 – Performance Marketing
Speaker:
Carmelo Noto
Country Manager, Outbrain Italia
15:45 - 16:15
SHAA – Digital Interactive Experience:The next step forward engagement
YELLOW 3 – Native & Content
Speaker:
Luca Sepe
CEO & Founder SHAA
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
15:45 - 16:15
Outbrain – Performance Marketing: scopri gli interessi del tuo target e trasformali in risultati con la Discovery
YELLOW 2 – Performance Marketing
Speaker:
Carmelo Noto
Country Manager, Outbrain Italia
15:45 - 16:15
SHAA – Digital Interactive Experience:The next step forward engagement
YELLOW 3 – Native & Content
Speaker:
Luca Sepe
CEO & Founder SHAA
15:45 - 16:15
Seedtag – Empowering Brand Positioning: la case-history L’Oreal Colorista con l’In-Image Advertising
BLUE 1 – Display & Video ADV
Speaker:
Angelo Greggi
Country Manager Seedtag Italia
Giorgio Corradini
Sales Director Seedtag Italia
Delio Trozzi
Brand Manager di Colorista di L’Oreal
Mattia Meduri
Digital Manager L’Oreal Paris
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
15:45 - 16:15
Outbrain – Performance Marketing: scopri gli interessi del tuo target e trasformali in risultati con la Discovery
YELLOW 2 – Performance Marketing
Speaker:
Carmelo Noto
Country Manager, Outbrain Italia
15:45 - 16:15
SHAA – Digital Interactive Experience:The next step forward engagement
YELLOW 3 – Native & Content
Speaker:
Luca Sepe
CEO & Founder SHAA
15:45 - 16:15
Seedtag – Empowering Brand Positioning: la case-history L’Oreal Colorista con l’In-Image Advertising
BLUE 1 – Display & Video ADV
Speaker:
Angelo Greggi
Country Manager Seedtag Italia
Giorgio Corradini
Sales Director Seedtag Italia
Delio Trozzi
Brand Manager di Colorista di L’Oreal
Mattia Meduri
Digital Manager L’Oreal Paris
15:45 - 16:15
SKY – La qualità del contenuto premia i valori del Brand
GLASS ROOM – Personalizzato
Speaker:
Michele Petrillo
Head of Advertising Sales Sky
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
15:45 - 16:15
Outbrain – Performance Marketing: scopri gli interessi del tuo target e trasformali in risultati con la Discovery
YELLOW 2 – Performance Marketing
Speaker:
Carmelo Noto
Country Manager, Outbrain Italia
15:45 - 16:15
SHAA – Digital Interactive Experience:The next step forward engagement
YELLOW 3 – Native & Content
Speaker:
Luca Sepe
CEO & Founder SHAA
15:45 - 16:15
Seedtag – Empowering Brand Positioning: la case-history L’Oreal Colorista con l’In-Image Advertising
BLUE 1 – Display & Video ADV
Speaker:
Angelo Greggi
Country Manager Seedtag Italia
Giorgio Corradini
Sales Director Seedtag Italia
Delio Trozzi
Brand Manager di Colorista di L’Oreal
Mattia Meduri
Digital Manager L’Oreal Paris
15:45 - 16:15
SKY – La qualità del contenuto premia i valori del Brand
GLASS ROOM – Personalizzato
Speaker:
Michele Petrillo
Head of Advertising Sales Sky
16:30 - 17:00
Adglow- Think Social and redesign your business: Local awareness, lead generation e chatbot, le nuove frontiere del social adv.
RED 1 – Social Media & Digital PR
Speaker:
Maurizio Boneschi
Sales Director Adglow
Alessandra Stefanizzi
Business Development Manager
Ludovica Nespega
Account Manager Lead
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking
Giacomo Capra
Digital Strategist & Account Manager Webranking
Silvia Roccoberton
Media Specialist IKEA
15:00 - 15:30
Talkwalker – Le Digital PR nell’era della Media Intelligence: il caso Miss Italia
RED 1 – Social Media & Digital PR
Speaker:
Enzo Rimedio
Digital PR e Communication manager Miss Italia
Karolina Kopytkiewicz
Market Manager Italy Talkwalker
15:00 - 15:30
AdKaora – Mobile First: come misurare l’intention to buy “now” dal digitale allo store
RED 2 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Stefania Moz
Digital Marketing & CRM Manager Henkel Italia
15:00 - 15:30
Tradelab – Dai dati all’intention to buy del consumatore
YELLOW 1 – Data & Programmatic
Speaker:
Gaetano Polignano
Country Manager, Tradelab Italia
15:00 - 15:30
BING – Discovering the Future of Search
YELLOW 2 – Performance Marketing
Speaker:
Francesca Romagnoli
Senior Account Bing Ads
Pierpaolo Morgante
Account Manager Bing Ads
Andrea Contino
Southern Europe Marketing Manager, Bing Ads
15:00 - 15:30
Ligatus – The importance of creativity when Video meets Native
YELLOW 3 – Native & Content
Speaker:
Paolo Tenna
CEO & Founder, MyVisto
Luca Argentero
Attore e Co-Founder MyVisto
Sebastiano Cappa
Country Manager Italia Ligatus
Luca Pagliacci
Direttore marketing Orogel
Silvia Carena
PR e Social Media Manager Epson
15:00 - 15:30
Sublime Skinz – Scoprite le migliori alternative ai formati interstitial e invadenti su mobile
BLUE 1 – Display & Video ADV
Speaker:
Stefania Giovinazzo
Account Director Italy Sublime Skinz
15:00 - 15:30
Awin – Affiliate marketing data & themes: Global trends shaping the industry
GLASS ROOM – Personalizzato
Speaker:
Sheyla Biasini
Country Manager, Awin Italia
Kevin Edwards
Group Client Strategy Director Awin Global
Robert Davinson
Content Analyst Awin Global
15:30 - 16:15
Caffeina – Cosa vogliono davvero le persone?
BLUE 2 – Personalizzato
Speaker:
Tiziano Tassi
CEO & Partner, Caffeina
Stefan Manastirliu
UX Director Caffeina
15:45 - 16:15
BLOGMETER – Think social and redesign your business. La social intelligence al servizio delle campagne di marketing
RED 1 – Social Media & Digital PR
Speaker:
Eugenia Burchi
Head of Product Blogmeter
Vincenzo Cosenza
Senior Strategist, Blogmeter
15:45 - 16:15
Beintoo – Le Audience profilate stanno determinando la fine dei target socio-demo? Analisi di una rivoluzione in atto
RED 2 – Mobile Marketing
Speaker:
Andrea Campana
CEO Beintoo
Roberto Dragone
Head of Programmatic and Data Mediamond
Adriana Ripandelli
Chief Operating Officer Mindshare
Marco Storti
Head of Digital Marketing & Sales Sky Italia
15:45 - 16:15
Adform ed Intesa Sanpaolo: DMP e DSP a supporto del dialogo Banca-Cliente
YELLOW 1 – Data & Programmatic
Speaker:
Emidio Moscatelli
Sales Manager Platform Solution Adform Italia
Giulia Faggiani
Media Manager - Intesa Sanpaolo
Riccardo Clerici
Digital Marketing Manager – Intesa Sanpaolo
15:45 - 16:15
Outbrain – Performance Marketing: scopri gli interessi del tuo target e trasformali in risultati con la Discovery
YELLOW 2 – Performance Marketing
Speaker:
Carmelo Noto
Country Manager, Outbrain Italia
15:45 - 16:15
SHAA – Digital Interactive Experience:The next step forward engagement
YELLOW 3 – Native & Content
Speaker:
Luca Sepe
CEO & Founder SHAA
15:45 - 16:15
Seedtag – Empowering Brand Positioning: la case-history L’Oreal Colorista con l’In-Image Advertising
BLUE 1 – Display & Video ADV
Speaker:
Angelo Greggi
Country Manager Seedtag Italia
Giorgio Corradini
Sales Director Seedtag Italia
Delio Trozzi
Brand Manager di Colorista di L’Oreal
Mattia Meduri
Digital Manager L’Oreal Paris
15:45 - 16:15
SKY – La qualità del contenuto premia i valori del Brand
GLASS ROOM – Personalizzato
Speaker:
Michele Petrillo
Head of Advertising Sales Sky
16:30 - 17:00
Adglow- Think Social and redesign your business: Local awareness, lead generation e chatbot, le nuove frontiere del social adv.
RED 1 – Social Media & Digital PR
Speaker:
Maurizio Boneschi
Sales Director Adglow
Alessandra Stefanizzi
Business Development Manager
Ludovica Nespega
Account Manager Lead
16:30 - 17:00
The Digital Box – Dallo StoryTelling al MovieTelling: il Customer Engagement nell’era del Mobile
RED 2 – Mobile Marketing
Speaker:
Antonio Perfido
CMO & Head of Digital, The Digital Box
Roberto Calculli
CEO & Founder The Digital Box
14:30 - 15:15
Webranking – DIGITAL 4 RETAIL: il negozio fisico al centro degli obiettivi della digital transformation aziendale
BLUE 2 – Personalizzato
Speaker:
Nereo Sciutto
Co-Founder & President Webranking