La XVII edizione di IAB Forum ha toccato temi e visioni che coinvolgono la società intera, alle prese con un’innovazione digitale in costante accelerazione, che influenza costumi e abitudini, cambia approcci e decisioni, sfida aziende e singoli nella quotidianità con una forza che necessita più che mai di essere guidata. Ed è proprio da questa esigenza che è nato il claim “Shaping the Revolution” che ha fatto da cornice alla manifestazione.
Il Forum di quest’anno si è focalizzato sull’impegno e sulla maggiore consapevolezza dell’avanzamento tecnologico e del potere del web. Siamo noi i protagonisti di questa rivoluzione digitale, che possiamo plasmare secondo i nostri desiderata in un universo valoriale che tenga sempre al centro l’uomo. Per farlo abbiamo il dovere di tenere conto dei principi di etica, condivisione, collaborazione e responsabilità, che sono alla base di una buona cultura digitale che porta valore nel tempo.
Durante il Convegno Istituzionale si è parlato di:
– Dati di Mercato e trend (Italia ed Europa): investimenti pubblicitari, leve di crescita e nuovi trend
– Tech: Artificial Intelligence, AR/VR/ER, 5G, robotica, blockchain, le nuove frontiere del digital
– Etica e Digitale: la governance del web per un mercato equo, trasparente e sostenibile
– Scenario Media: il punto di vista di alcuni tra i massimi esperti del mondo dell’editoria, delle agenzie e dei Brand
– Società Digitale: l’impatto sociale, culturale ed economico del Digtial sulla nostra società
Direttore Creativo di IAB Forum è stato Massimo Coppola, conduttrice della due giorni la giornalista Mia Ceran.
Programma dell’evento
Auditorium
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
12:10 - 12:40
Shaping the market revolution
Speaker:
Mia Ceran
Giornalista
Luca Altieri
Director of Marketing, CMO, IBM Italy
Antonio Bosio
Head of Product & Solutions Samsung Electronics Italia SpA
Monica Gargantini
Responsabile della Digital Governance, Pirelli
Alicia Matilda Lubrani
Direttore Marketing e Country Corporate Communication Axpo Italia e brand Pulsee
12:40 - 13:05
Shaping the game (streaming non previsto)
Speaker:
Alessandro Baricco
Scrittore
13:05 -
Chiusura lavori
Workshop
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
15:45 - 16:15
MEDIACOM – INFLUENCE: Non solo INFLUENCER
BROWN 2 – Personalizzato
Speaker:
Daniele Bonomi
Head of Digital, MediaCom
Cristiano Nissotti
Strategy & Insight Director, MediaCom
Martina Crivello
Strategy & New Business Manager, MediaCom
15:45 - 16:15
PUBLICIS MEDIA ITALY – The digital transformation of FCA
BROWN 3 – Personalizzato
Speaker:
Cristina Ughes
Digital Hub Lead, Publicis Media Italy
Nello Conenna
FCA EMEA Head of Media
16:30 - 17:00
GRUPPO MONDADORI – Social media diversity: come ingaggiare con successo target diversi su piattaforme diverse a cura del Gruppo Mondadori
AMBER 1 – Social Media & Digital PR
Speaker:
Andrea Santagata
Chief Innovation Officer - Gruppo Mondadori
16:30 - 17:00
PRO WEB CONSULTING – Gestire una strategia SEO multi-country per il travel: il caso Costa Crociere
AMBER 4 – Performance Marketing
Speaker:
Pasquale Gangemi
Head of Operations di Pro Web Consulting
Roberto Achenza
Head of eCommerce & Content di Costa Crociere
Viola Messina
Demand & Planning Coordinator di Costa Crociere
16:30 - 17:00
SILVERBULLET – Back To The Future: Context + Content Make A Comeback
AMBER 5 – Native & Content
Speaker:
Paul Thompson
CRO, Silverbullet
16:30 - 17:00
SKY – Breaking News: dalle notizie dell’ultim’ora ai contenuti video. Un unico player, oltre 200 siti web. La Nuova offerta video della strategia digital di Sky.
AMBER 6 – Video ADV
Speaker:
Livia Falcioni
Head of Studio & Publisher
16:30 - 17:00
77AGENCY – Digital Convergence: dai dati di prima parte al media e ritorno
BROWN 2 – Personalizzato
Speaker:
Amedeo Guffanti
General Manager, 77 Agency
16:30 - 17:00
SUBLIME – Dalla pubblicità passiva all`interazione
BROWN 3 – Personalizzato
Speaker:
Stefano Guidi
Business Development Manager Italy, Sublime
17:15 - 17:45
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 1 – Social Media & Digital PR
Speaker:
Alberta Antonucci
Avvocato, founder e managing partner di On the web side
Raffaella Cosentino
Founder di Almost Blue
17:15 - 17:45
ADFORM: AI AND DATA DRIVEN CREATIVITY
AMBER 2 – Data, Machine Learning, AI
Speaker:
Davide Corcione
Country Manager, Adform Italia
Daniela Forzinetti
Platform Solution Consultant, Adform Italia
17:15 - 17:45
PUBMATIC – The Future of Programmatic Video: Solutions for a Multi-Screen World
AMBER 3 – Programmatic ADV
Speaker:
Cristian Coccia
Regional Director Southern Europe, PubMatic
17:15 - 17:45
APPSFLYER – User Attribution (UA): Facts and Trends for Mobile Marketing Measurement and Optimization
AMBER 7 – Mobile Marketing
Speaker:
Mariano Miculitzki
Senior Sales Manager EMEA at AppsFlyer
Zion Nahum
Country Manager at AppsFlyer
Auditorium
08:30 - 09:30
Welcome coffee sponsored by Lavazza
IAB Forum 2019: “SHAPING THE REVOLUTION”
09:40 - 10:05
Shaping the Revolution
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Carlo Noseda
Presidente IAB Italia
10:15 - 10:40
Creating meaningful Human Experiences in the Digital Age
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Jon Wilkins
Chairman, Karmarama and Global Managing Director, Creative Council, Accenture Interactive
10:40 - 11:05
The Real Social
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
Lucrezia Bisignani
Founder and CEO of Kukua
Priya Burci
CEO of Powercoders International
Giulia Pirozzi
Online Hate Speech - Specialist
11:05 - 11:30
Chat – Good AI: what can AI do to help us improve the world and society?
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Ferruccio De Bortoli
Giornalista e Presidente Advisory Board IAB Italia
Luciano Floridi
Ph.D., Oxford Internet Institute and Digital Ethics Lab, University of Oxford, and The Alan Turing Institute
11:30 - 11:45
Stand up
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Luca Bizzarri
11:45 - 12:05
CHAT – How to engage Generation Z
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sergio Amati
Direttore Generale IAB Italia
Adam Harris
Global Head of the Twitch Brand Partnership Studio
12:05 - 12:30
CHAT – No Longer/Not yet
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
Robert Triefus
Executive Vice President Brand & Customer Engagement, Gucci
12:30 - 13:00
La Rivoluzione del talento
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Massimo Cerofolini
Giornalista radiofonico e televisivo
Federico Faggin
Presidente della Federico and Elvia Faggin Foundation
Corrado Passera
Chief Executive Officer, illimity
13:00 - 13:15
Shaping the Revolution
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Carlo Noseda
Presidente IAB Italia
Ferruccio De Bortoli
Giornalista e Presidente Advisory Board IAB Italia
Antonio Campo Dall’Orto
Membro Advisory Board IAB Italia
Elisabetta Ripa
Amministratore Delegato Open Fiber e Membro Advisory Board IAB Italia
13:15 -
Chiusura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Workshop
13:00 - 15:30
illimity. Feel the Purpose. La ragione d’essere che orienta l’organizzazione e la narrazione del Brand.
BROWN 1
Speaker:
Carlo Noseda
Presidente IAB Italia
Corrado Passera
Chief Executive Officer, illimity
Andrea Pezzi
Chairman Myntelligence
Stefania Siani
Chief Creative Officer DLVBBDO
15:00 - 15:30
TALKWALKER – Crisis Management e Intelligenza Artificiale: Best practice e KPI
AMBER 1 – Social Media & Digital PR
Speaker:
Alessandro Troiani
Senior Customer Success Manager presso Talkwalker
Raffaella Pierpaoli
Head of Social presso Intarget
15:00 - 15:30
DR. BANNER – Shaping the digital drive-to-store revolution
AMBER 3 – Programmatic ADV
Speaker:
Oriana Parrella
Sales Director Italy, Dr. Banner
Pierre Gauthier
IAB Europe and IAB France Board Member, Director of International Development, Dr. Banner
15:00 - 15:30
WEBPERFORMANCE – Qual è il livello di conoscenza del tuo brand?
AMBER 4 – Performance Marketing
Speaker:
Clara Giacomelli
Marketing Manager
15:00 - 15:30
VERIZON MEDIA – Expanding native with data, partnerships and innovative formats
AMBER 5 – Native & Content
Speaker:
Corrado Massaro
Head of Sales, Verizon Media Italia
Sara Pellachin
Head of RYOT Studio, Verizon Media Italia
15:00 - 15:30
DOXEE – Sei pronto per la rivoluzione del data-telling?
AMBER 6 – Video ADV
Speaker:
Claudio Cerulli
Head of Customer Experience, Doxee
15:00 - 15:30
PULSEE – Startup: from ideation to execution
AMBER 7 – Personalizzato
Speaker:
Sergio Amati
Direttore Generale IAB Italia
Carlo Occhiena
Digital Retail Manager, Axpo Italia
15:00 - 15:30
E3 – Evolving content experience: a video driven journey
AMBER 8 – Personalizzato
Speaker:
Roberta Ravelli
Head of Content Marketing
Rocco Gerace
Head of Social
Alessandra Cremonesi
Account Director
15:45 - 16:15
ALFEMMINILE – Contenuti, dati, tecnologia: il riff per una strategia editoriale e di marketing di successo
AMBER 1 – Social Media & Digital PR
Speaker:
Elodie Binard
Country Manager IT - Alfemminile
Fabiola di Giuseppe
Direttore Commerciale - Alfemminile
15:45 - 16:15
MAINAD – Discover the impact of Logico on the way ITALO does business
AMBER 2 – Data, Machine Learning, AI
Speaker:
Michele Marzan
Chief Strategy Officer, MainAd
Fabio Rubini
Sales Manager, MainAd
Thomas Pepe
Digital Performance Marketing Manager at ITALO
15:45 - 16:15
EVOLUTION ADV – L’ecosistema AMP, dal publisher all’advertiser
AMBER 3 – Programmatic ADV
Speaker:
Fabio Zoboli
Smartclip
Flavia Imperatore
Mysia.info
Matteo Di Felice
Ideegreen
Sara Saffioti
Evolution ADV
Alessio Angiolillo
Perfomics / Publicis
Michele Carbonara
Evolution ADV
15:45 - 16:15
CERVED ON – Voice of the customer B2B: la voce del cliente, dai dati all’azione
AMBER 4 – Performance Marketing
Speaker:
Manuela Bravo
Head of Marketing Solutions, Cerved ON_
Fabio Marotta
Research, CX & Analytics Manager di Cerved ON_ Marketing Services
15:45 - 16:15
Transparency & Consent Framework V2.0 – Facciamo Chiarezza (Workshop IAB Europe)
AMBER 5 – Native & Content
Speaker:
Emanuele Ventrella
Data Protection Assistant, IAB Europe
15:45 - 16:15
IMILLE – Create better futures, one campaign at a time
AMBER 8 – Personalizzato
Speaker:
Matteo Roversi
Brand Experience Director, Imille
16:10 - 16:30
Transparency & Consent Framework V2.0 – Facciamo Chiarezza (Tavola rotonda)
AMBER 5 – Native & Content
Speaker:
Avv. Giulia Sala
Senior Associate, Head of Programmatic Department, Studio legale DGRS
Emanuele Ventrella
Data Protection Assistant, IAB Europe
Giordano Buttazzo
Ad Tech Manager, IAB Italia
Andrea Giannangelo
CEO and Head of Product, iubenda
Daniele Maccarrona
Director Advertise & Publishing, Quantcast Italia
16:30 - 17:00
OUTBRAIN – Native Programmatic: alleati o avversari?
AMBER 3 – Programmatic ADV
Speaker:
Fabio Grassini
Head of Sales, Outbrain Italy
16:30 - 17:00
SHOPFULLY – ShopFully Engage e il Mobile to Store misurabile: il caso Toyota
AMBER 7 – Mobile Marketing
Speaker:
Claudio Bergamini
Industry Head
Laura Maridati
Digital Media Lead The&Partnership
16:30 - 17:00
GEOEDGE – Italiaonline: Maximizing Ad Revenue by Focusing on User Experience
AMBER 3 – Programmatic ADV
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Fabiano Lazzarini
Manager expert of strategy, business model innovation, technologies
Maria Pisman
Account Director, GeoEdge
Michal Nissenson
Content Marketing Manager, GeoEdge
16:30 - 17:00
Studio Legale DGRS – Quando la digital revolution passa anche dal legal
AMBER 5 – Native & Content
Speaker:
Lapo Curini Galletti
Founding Partner, Studio Legale DGRS
Ilaria Gargiulo
Senior Associate, Studio Legale DGRS
Anna Maria Lorito
Associate, Studio Legale DGRS
16:30 - 17:00
IGPDecaux – JCDecaux presenta Nurture: l’affiliation program dedicato alle Start-Up. Il caso MiMoto
AMBER 7 – Personalizzato
Speaker:
Giovanni Uboldi
Commercial and Marketing Director
Vittorio Muratore
Founder, CMO e amministratore delegato di MiMoto Smart Mobility
16:30 - 17:00
LIVERAMP – Identity in a Cookieless World
AMBER 8 – Personalizzato
Speaker:
Travis Clinger
17:15 - 17:45
ALGOLIA – Convenience wins: How EasyCoop uses best in class search and personalization to grow his business, with Algolia
BROWN 2 – Personalizzato
Speaker:
Simone Gerola
Chief Digital Officer, EasyCoop
08:30 - 09:00
Welcome coffee sponsored by Lavazza
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
12:10 - 12:40
Shaping the market revolution
Speaker:
Mia Ceran
Giornalista
Luca Altieri
Director of Marketing, CMO, IBM Italy
Antonio Bosio
Head of Product & Solutions Samsung Electronics Italia SpA
Monica Gargantini
Responsabile della Digital Governance, Pirelli
Alicia Matilda Lubrani
Direttore Marketing e Country Corporate Communication Axpo Italia e brand Pulsee
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
12:10 - 12:40
Shaping the market revolution
Speaker:
Mia Ceran
Giornalista
Luca Altieri
Director of Marketing, CMO, IBM Italy
Antonio Bosio
Head of Product & Solutions Samsung Electronics Italia SpA
Monica Gargantini
Responsabile della Digital Governance, Pirelli
Alicia Matilda Lubrani
Direttore Marketing e Country Corporate Communication Axpo Italia e brand Pulsee
12:40 - 13:05
Shaping the game (streaming non previsto)
Speaker:
Alessandro Baricco
Scrittore
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
12:10 - 12:40
Shaping the market revolution
Speaker:
Mia Ceran
Giornalista
Luca Altieri
Director of Marketing, CMO, IBM Italy
Antonio Bosio
Head of Product & Solutions Samsung Electronics Italia SpA
Monica Gargantini
Responsabile della Digital Governance, Pirelli
Alicia Matilda Lubrani
Direttore Marketing e Country Corporate Communication Axpo Italia e brand Pulsee
12:40 - 13:05
Shaping the game (streaming non previsto)
Speaker:
Alessandro Baricco
Scrittore
13:05 -
Chiusura lavori
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
15:45 - 16:15
MEDIACOM – INFLUENCE: Non solo INFLUENCER
BROWN 2 – Personalizzato
Speaker:
Daniele Bonomi
Head of Digital, MediaCom
Cristiano Nissotti
Strategy & Insight Director, MediaCom
Martina Crivello
Strategy & New Business Manager, MediaCom
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
15:45 - 16:15
MEDIACOM – INFLUENCE: Non solo INFLUENCER
BROWN 2 – Personalizzato
Speaker:
Daniele Bonomi
Head of Digital, MediaCom
Cristiano Nissotti
Strategy & Insight Director, MediaCom
Martina Crivello
Strategy & New Business Manager, MediaCom
15:45 - 16:15
PUBLICIS MEDIA ITALY – The digital transformation of FCA
BROWN 3 – Personalizzato
Speaker:
Cristina Ughes
Digital Hub Lead, Publicis Media Italy
Nello Conenna
FCA EMEA Head of Media
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
15:45 - 16:15
MEDIACOM – INFLUENCE: Non solo INFLUENCER
BROWN 2 – Personalizzato
Speaker:
Daniele Bonomi
Head of Digital, MediaCom
Cristiano Nissotti
Strategy & Insight Director, MediaCom
Martina Crivello
Strategy & New Business Manager, MediaCom
15:45 - 16:15
PUBLICIS MEDIA ITALY – The digital transformation of FCA
BROWN 3 – Personalizzato
Speaker:
Cristina Ughes
Digital Hub Lead, Publicis Media Italy
Nello Conenna
FCA EMEA Head of Media
16:30 - 17:00
GRUPPO MONDADORI – Social media diversity: come ingaggiare con successo target diversi su piattaforme diverse a cura del Gruppo Mondadori
AMBER 1 – Social Media & Digital PR