Il Forum di quest’anno si è focalizzato sull’impegno e sulla maggiore consapevolezza dell’avanzamento tecnologico e del potere del web. Siamo noi i protagonisti di questa rivoluzione digitale, che possiamo plasmare secondo i nostri desiderata in un universo valoriale che tenga sempre al centro l’uomo. Per farlo abbiamo il dovere di tenere conto dei principi di etica, condivisione, collaborazione e responsabilità, che sono alla base di una buona cultura digitale che porta valore nel tempo.
08:30 - 09:00
Welcome coffee sponsored by Lavazza
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
12:10 - 12:40
Shaping the market revolution
Speaker:
Mia Ceran
Giornalista
Luca Altieri
Director of Marketing, CMO, IBM Italy
Antonio Bosio
Head of Product & Solutions Samsung Electronics Italia SpA
Monica Gargantini
Responsabile della Digital Governance, Pirelli
Alicia Matilda Lubrani
Direttore Marketing e Country Corporate Communication Axpo Italia e brand Pulsee
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
12:10 - 12:40
Shaping the market revolution
Speaker:
Mia Ceran
Giornalista
Luca Altieri
Director of Marketing, CMO, IBM Italy
Antonio Bosio
Head of Product & Solutions Samsung Electronics Italia SpA
Monica Gargantini
Responsabile della Digital Governance, Pirelli
Alicia Matilda Lubrani
Direttore Marketing e Country Corporate Communication Axpo Italia e brand Pulsee
12:40 - 13:05
Shaping the game (streaming non previsto)
Speaker:
Alessandro Baricco
Scrittore
08:30 - 09:00
Welcome coffee sponsored by Lavazza
09:30 - 09:40
Apertura lavori
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Mia Ceran
Giornalista
10:35 - 10:45
Agenda 2020: the next 12 months
Speaker:
Constantine Kamaras
Co-founder & Chairman Emeritus
11:20 - 11:45
How digital is shaping NBA global engagement strateg
Speaker:
Ralph Rivera
Managing Director NBA Europe and Middle East
11:45 - 12:05
Shaping the Future of Content
IAB Forum 2019: “SHAPING THE REVOLUTION”
Speaker:
Sam Field
Head of Creative Tech EMEA, Ryot Studio
12:05 - 12:10
Intervento a cura di Aldo Agostinelli
Speaker:
Aldo Agostinelli
Vice Presidente IAB Italia e Digital Officer SKY Italia
12:10 - 12:40
Shaping the market revolution
Speaker:
Mia Ceran
Giornalista
Luca Altieri
Director of Marketing, CMO, IBM Italy
Antonio Bosio
Head of Product & Solutions Samsung Electronics Italia SpA
Monica Gargantini
Responsabile della Digital Governance, Pirelli
Alicia Matilda Lubrani
Direttore Marketing e Country Corporate Communication Axpo Italia e brand Pulsee
12:40 - 13:05
Shaping the game (streaming non previsto)
Speaker:
Alessandro Baricco
Scrittore
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
15:45 - 16:15
MEDIACOM – INFLUENCE: Non solo INFLUENCER
BROWN 2 – Personalizzato
Speaker:
Daniele Bonomi
Head of Digital, MediaCom
Cristiano Nissotti
Strategy & Insight Director, MediaCom
Martina Crivello
Strategy & New Business Manager, MediaCom
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
https://iab.it/wp-admin/post-new.php?post_type=speech
Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
15:45 - 16:15
MEDIACOM – INFLUENCE: Non solo INFLUENCER
BROWN 2 – Personalizzato
Speaker:
Daniele Bonomi
Head of Digital, MediaCom
Cristiano Nissotti
Strategy & Insight Director, MediaCom
Martina Crivello
Strategy & New Business Manager, MediaCom
15:45 - 16:15
PUBLICIS MEDIA ITALY – The digital transformation of FCA
BROWN 3 – Personalizzato
Speaker:
Cristina Ughes
Digital Hub Lead, Publicis Media Italy
Nello Conenna
FCA EMEA Head of Media
13:15 - 15:15
Kantar & VMLY&R – Great Brands & today’s Marketing Challenges. Balancing investments between short and long term
BROWN 2 – Personalizzato
Speaker:
Welcome – Federico Capeci / Simona Maggini
CEO Italy, Greece & Israel, Kantar / CEO VML Y&R
Michela Russo – The Growth Lesson: Experience, Exposure, Activation
Brand Strategy & Guidance Lead, Kantar, Insights Division
Carlo Colpo – Lavazza, Case history “More than Italian”
Global Head of Marketing Communication, LAVAZZA & VML Y&R
Sabrina Ferretti – Actimel case history
Marketing Director Italy & Greece, Danone & VML Y&R
Serena Bergonzi – Measurement: more agile, more integrated, more actionable… in a world: #smarter
Brand Strategy & Guidance Account Lead, Kantar, Insights Division
15:00 - 15:30
LOVEMARK – Event storytelling, anche il B2B si racconta attraverso i social. Ceramiche Coem: il progetto Cersaie 2019
AMBER 1 – Social Media & Digital PR
Speaker:
Ivan Meschini
Social Media Specialist Lovemark
Michela Pezza
Digital Art Director Lovemark
15:00 - 15:30
ON THE WEB SIDE in partnership con ALMOST BLUE – Come ti distruggo il Brand. Influencer marketing e Digital PR, regole e strategie.
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Carmine Laltrelli
Monetization strategy and innovation director
Elisa Andreatta
Manager, Deloitte Digital
Erik Rosa
Managing Director, Xaxis
Antonio Montesano
Head of Digital, OMD
15:00 - 15:30
TRADELAB – Integrare online e offline con il programmatic è possibile? Il caso di successo di Boscolo Tours
AMBER 3 – Programmatic ADV
Speaker:
Alessio Romero
Senior Business Developer, Tradelab
Giancarlo Camoirano
Digital Marketing Manager, Boscolo Tours
15:00 - 15:30
ACROSS – Dalla Lead Generation al Lead Management – Come trasformare gli utenti in clienti. Il caso CheTariffa.it
AMBER 4 – Performance Marketing
Speaker:
Sergio Brizzo
CEO, Across
15:00 - 15:30
WAVEMAKER – “Create” is the New “Play”: The Rise of Social Entertainment
AMBER 5 – Native & Content
Speaker:
Julian Prat
Chief Strategy Officer, Wavemaker
Antonio Severino
Content Marketing Director, Wavemaker
15:00 - 15:30
MINDSHARE – Reverse. Cosa rimane della comunicazione di massa dopo la rivoluzione digitale? L’intervento affronta teorie, tecniche e processi per disegnare una campagna video data-driven
AMBER 6 – Video ADV
Speaker:
Emanuele Giraldi
Strategy Director, Mindshare
Massimiliano Gaeta
Digital Leader, iProspect
15:00 - 15:30
ADKAORA – “L’analisi del mobile path to purchase: il caso Calvè”.
AMBER 7 – Mobile Marketing
Speaker:
Paolo Ingrosso
Sales Director AdKaora
Erica Bucciano
Head of Media of Unilever Italy
15:00 - 15:30
DIGITALMDE – Podcast, Voice, Audio Tech: la Digital Audio Strategy che dà voce ai Brand
AMBER 8 – Audio/Voice
Speaker:
Mirko Lagonegro
CEO & Co-Founder, DigitalMDE
Davide Panza
CMO & Co-Founder, DigitalMDE
15:00 - 15:30
AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)AMAZON – Programmatic advertising through the lens of the CMO (NO PRESS)
BROWN 3 – Personalizzato
Speaker:
Ed Dinichert
Director, Global Programmatic Partnerships, Amazon Advertising
15:45 - 16:15
SKY – Sky Sport Italia Social Networks: una case history editoriale e di branded content
AMBER 1 – Social Media & Digital PR
Speaker:
Stefania Greco Lucchina
SkySport Social Media Manager, Sky
Dalia Blei
Head of Digital Content Engagement & Monetization, Sky
15:45 - 16:15
INTEGRAL AD SCIENCE – An Ad Fraud Masterclass
AMBER 2 – Data, Machine Learning, AI
Speaker:
Domenico Pascuzzi
Marketing consumer and digital properties director
Gerry Marketos
Director Product Management, Ad Fraud
Elisa Lupo
Director, IAS Italy
Matteo Giarrizzo
Head of Media, Italy, Greece & Cyprus @ Henkel
15:45 - 16:15
XANDR – Xandr, a new kind of advertising company
AMBER 3 – Programmatic ADV
Speaker:
Harvin Gupta
Director Solutions Consulting at Xandr
Alfonso Mariniello
Market Director Italy , Xandr
15:45 - 16:15
XAXIS – Ne parlano tutti, ma l’intelligenza artificiale aiuta davvero a migliorare le performance?
AMBER 4 – Performance Marketing
Speaker:
Erik Rosa
Managing Director, Xaxis
Giovanni Teofilo Chiarelli
Direzione Marketing UnipolSai – Responsabile Comunicazione Commerciale
15:45 - 16:15
OUTBRAIN – Native Landscape: il futuro è Native!
AMBER 5 – Native & Content
Speaker:
Andrea Ceccoli
Head of Publishers, Outbrain Italy
15:45 - 16:15
TEADS -Media Creatività e Tecnologia: Mellin (Danone), iProspect (Dentsu), Madfish e Teads insieme per fare convergere strategie e creare esperienze di advertising di alta qualità. L’esperienza Atelier by Teads Studio.
AMBER 6 – Video ADV
Speaker:
Massimiliano Gaeta
Digital Leader, iProspect
Massimo di Gennaro
Sales Director Teads Italia
Yoann Steri
Head of Digital, Media and E-commerce di Mellin
Luca Moser
COO di Madfish
15:45 - 16:15
BLIS – God save the retail: Blis, OMD and IRI show you how
AMBER 7 – Mobile Marketing
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Speaker:
Pietro Ronchetti
Head of Sales, Blis Italy
Antonio Montesano
Head of Digital, OMD
Livio Martucci
Global Analytics and Shopper Director, IRI
15:45 - 16:15
GROUPM CONSULTING – OK GOOGLE, CHIAMA ALEXA – GroupM Consulting racconta lo stato del Voice in Italia e perché gli advertiser non dovrebbero trascurarlo
AMBER 8 – Audio/Voice
Speaker:
Marco Brusa
Managing Director Consulting, GroupM
Mauro Ginelli
Head of SEO & Analytics, GroupM
Matteo Ferrando
Senior Full Stack Consultant, GroupM
15:45 - 16:15
MEDIACOM – INFLUENCE: Non solo INFLUENCER
BROWN 2 – Personalizzato
Speaker:
Daniele Bonomi
Head of Digital, MediaCom
Cristiano Nissotti
Strategy & Insight Director, MediaCom
Martina Crivello
Strategy & New Business Manager, MediaCom
15:45 - 16:15
PUBLICIS MEDIA ITALY – The digital transformation of FCA
BROWN 3 – Personalizzato
Speaker:
Cristina Ughes
Digital Hub Lead, Publicis Media Italy
Nello Conenna
FCA EMEA Head of Media
16:30 - 17:00
GRUPPO MONDADORI – Social media diversity: come ingaggiare con successo target diversi su piattaforme diverse a cura del Gruppo Mondadori
AMBER 1 – Social Media & Digital PR